Every year, CMA Fest turns Nashville into the heart of country music, drawing in thousands of fans from across the globe. With such a massive turnout, the need to keep attendees connected is more important than ever. After all, in the age of social media, no one wants to miss capturing those unforgettable moments or lose track of their friends in the crowd.
But with so many people in one place, how do you ensure everyone can keep their deices charged? Enter HonestWaves, a partner CMA Fest turned to for a smart, scalable charging station option.
The Challenge: Keeping Phones Alive at CMA Fest
- Picture this: thousands of fans, spread across multiple venues over several days, all trying to stay connected. Whether it’s posting on Instagram, texting friends, or navigating the event, dead phones aren’t just an inconvenience—they’re a problem.
- CMA Fest needed a solution that was not only practical but could handle the high demand without causing logistical headaches. They also wanted to offer a little something extra to attendees by covering the first hour of charging. And, of course, the solution had to align with their brand and enhance the overall festival experience.
Why HonestWaves Was the Perfect Fit for CMA Fest?
When CMA Fest began their search, they needed more than just a typical phone charger. They needed something secure, easy to use, and capable of supporting large crowds without breaking a sweat.
Here’s why CMA Fest chose HonestWaves:
- Custom Branding: We provided CMA with the ability to fully customize their public charging lockers. This wasn’t just about slapping on a logo; it was about integrating the lockers into the festival’s vibe, ensuring they looked like a natural part of the event.
- Flexible Payment Options: CMA Fest wanted to give attendees an option to charge their devices—a perk that would enhance the user experience. Our customizable flexible payment options made this a breeze!
- Scalability: With thousands of attendees, scalability was non-negotiable. Our lockers are designed to handle heavy traffic, ensuring that everyone who needed a charge could get one without waiting.
- Security: Security was a top priority. Our lockers come with secure locking mechanisms, ensuring that phones and other devices stayed safe while charging.
The Deployment: Getting Everything Ready for the Big Event
Once CMA Fest decided to partner with HonestWaves, the next step was making sure everything was ready to go for the big event.
- Customization and Branding: We worked hand-in-hand with CMA’s design team to create custom wraps for the lockers, making sure they fit seamlessly into the festival’s branding.
- Smooth Setup: Time is always of the essence when it comes to event planning. We coordinated closely with CMA to ensure the lockers were delivered and set up well before the festival kicked off. We strategically placed them throughout the festival grounds, so they were easy to access no matter where attendees were.
- Training and Support: We made sure the CMA team knew how to operate them, providing training on everything from basic troubleshooting to customer support. Our goal was to make the lockers as low-maintenance as possible.
Revenue Generation and Enhancing the Attendee Experience
One of the great things about our partnership was the way CMA Fest could generate revenue through the charging lockers. By charging their attendees a small fee for a full charge, ensuring their phones stayed charged and ready for the next Instagram post.
This setup didn’t just cover the cost of the lockers; it created a new revenue stream for CMA. With integrated credit card readers, attendees could easily pay and get back to enjoying the festival without missing a beat.
Positive Feedback and Results
Attendees loved the charging lockers. They appreciated the convenience and the peace of mind that came with knowing their phones were secure. For CMA Fest, the lockers were a hit—not just with attendees, but with the event staff as well. Everything ran smoothly, and the custom branding even earned some compliments.
Charging Lockers at CMA Fest: A Success Story with New Opportunities Ahead
The success of the charging lockers at CMA Fest has opened the door to new possibilities. With such positive feedback, CMA is considering expanding their use to other events. For HonestWaves, it’s an exciting opportunity to continue helping organizations like CMA deliver top-notch experiences to their audiences.
Our partnership with CMA Fest is a great example of how the right technology can enhance an event and keep attendees happy. By providing secure, scalable, and easy-to-use public charging stations, HonestWaves helped CMA Fest keep the music playing and the phones charged.
At HonestWaves, we’re proud to have been a part of this success story. And we’re looking forward to helping more events like CMA Fest connect with their audiences—one charged phone at a time.